Only 5 clients at a time
Design Leadership for Traditional Industries
Helping financial, insurance, real estate, and utility companies modernize their digital products and brands.
Trusted by innovative companies
Helping financial, insurance, real estate, and utility companies modernize their digital products and brands.
Trusted by innovative companies
Traditional companies face a widening digital gap: outdated interfaces, fragmented customer experiences, and design systems that can't keep pace with digital-native competitors. A fractional design leader delivers enterprise-grade expertise without enterprise-level overhead.
Book a Discovery CallHi, I'm Gabriel Hörlle. I specialize in transforming legacy interfaces into modern digital experiences for traditional industries through strategic design leadership.
As the Founder of Shapeflux and Creative Director at Diamond Standard, I bridge the gap between technical capabilities and user experience, creating digital solutions that help established businesses compete in today's market.
I work with established businesses in traditional industries that need to modernize their digital presence.
If you're here, chances are we should talk about your digital transformation.
Book a Discovery CallComprehensive design leadership services tailored for traditional industries looking to modernize
Streamline complex processes into intuitive user experiences that reduce friction and increase customer satisfaction.
Update your visual identity to resonate with today's audience while honoring your company's heritage and trust.
Create cohesive, scalable design frameworks that ensure consistency across all digital touchpoints.
Develop compelling presentations and documents that effectively communicate your value to stakeholders.
Design effective marketing assets that elevate your brand and drive engagement across channels.
Get executive-level design guidance without the cost of a full-time design leader.
Ready to transform your organization's design capabilities?
Book a Discovery CallA streamlined approach to elevate your organization's design capabilities
We'll discuss your design challenges, business objectives, and explore how design leadership can address your specific needs.
Based on our discovery, we'll develop a tailored plan that addresses your most pressing design needs and aligns with your business goals.
I'll provide consistent design leadership through async communication, efficient deliverables, and strategic guidance to drive your design initiatives forward.
Enjoy a predictable, flat fee model with async delivery designed for busy executives.
Book a Discovery CallHow I've helped traditional industry clients modernize their digital presence and improve customer experience
Comprehensive digital design for a revolutionary commodity platform, establishing credibility and global recognition in the financial sector.
View Case StudyDesigned an investor presentation that helped the company secure a $4M funding round by effectively communicating their vision and market potential.
View Case StudyCreated a sophisticated brand identity and website for a global consortium of financial institutions, establishing legitimacy in a cutting-edge sector.
View Case StudyDesigned high-performing social media assets for one of the world's largest publishing platforms, reaching millions of users worldwide.
View Case StudyModernized a legacy banking interface to improve customer satisfaction by 37% and increase digital adoption across an established customer base.
View Case StudyWhat makes my approach uniquely effective for traditional industry clients
With extensive experience across financial services, insurance, real estate, and utilities, I understand the unique challenges and regulatory considerations of traditional industries.
My background spans UX, branding, and marketing, enabling me to provide comprehensive design direction across all customer touchpoints.
I bridge the gap between high-level strategy and hands-on execution, ensuring your design vision translates into tangible results.
Get executive-level design leadership at a fraction of the cost of a full-time design director, with the flexibility to scale up or down as needed.
My workflow is designed for busy executives, delivering high-quality design leadership without requiring excessive meetings or management overhead.
My design work has helped clients secure funding, increase customer satisfaction, reduce support costs, and establish market leadership.
What clients in traditional industries say about working with me
Hiring a full-time designer costs 3X more than working with Gabriel. Save big without sacrificing quality.
| Expense | Full-Time UX Designer | My Subscription |
|---|---|---|
| Annual Salary | $114,595 (source) | N/A |
| Monthly Salary | ~$9,550 | $3,997 |
| Benefits & Overheads | ~$2,000/month | Included |
| Total Monthly Cost | ~$11,550 | $3,997 |
| Annual Commitment | Yes | No |
| Unlimited Design Requests | No | Yes |
| Unlimited Revisions | No | Yes |
| Direct Access to Expert | Varies | Yes |
Flexible engagement options tailored to the needs of traditional industries
The essential design leadership package for organizations looking to modernize their design approach.
Comprehensive design leadership with unlimited requests and priority support for organizations with extensive design needs.
Strategic design consulting for organizations with existing design teams seeking expert guidance.
All plans include direct access to Gabriel, custom workflows, and unlimited revisions.
Only accepting 5 clients at a time to ensure the highest quality of service.
Book a Discovery CallExecutive-level design guidance for traditional industries without the overhead of a full-time design director.
Limited to 5 clients at a time
Design leadership packages start at $2,500/month
I'm here to help you understand how this approach can transform your organization's design capabilities.
I'll respond within 24 business hours.